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Can You Hear Me Now? #SocialHR & Our HR Buying Trends Report
Here’s a fun activity. Take some of the great advertising slogans of all time, and sub in the word “social”: Where’s the social? What happens in social stays in social. What’s in your social? Like a...
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The 80-20 Rule of Social Media Marketing, And Why It’s Wrong
The 80-20 rule of Social Media Marketing is wrong. There, I said it. Now, in defense of us marketers, we didn’t always know it was wrong. In fact, we were often told it was right, and that we should...
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Will This New B2C Social Media Marketing Tactic Hit B2B?
It’s not uncommon that news or content that comes across my Twitter feed makes me sit up and take notice. But what is uncommon is for the “other stuff”—the mechanics of tweets—to catch my eye. The...
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